This is what is known as the "social gospel" or "missional movement." It is spearheaded by "Leadership Network", based on the ideas of the late Peter Drucker (Rick Warren’s mentor) introducing Madison Avenue techniques to pastors for marketing Christianity. As posted from Bob Buford’s Tue., Aug. 19, 2008 Musings for Friends, "It’s all about stories and connecting." Be sure to note that the recommended list of resources below does not include the Bible! What we are seeing here is an anti-biblical emergence of a new "social gospel" which leaves the Bible out of "evangelicalism." Leaders in this movement include Rick Warren and Tim Keller. With the right marketing strategies "Christianity" is sure to sweep the world, and it will be the end of world hunger. Everyone will get new shoes! Water systems will be built in Third World Countries. The world will live as One in the "new Christianity." It is as if Jesus exists for this purpose! (wrong).
Read full post on LTW blog here with information about the "Leadership Network" and this "new evangelicalism".